I was looking at Stephanie Cinelli's work just last week and I even grabbed You Are Important for possible use with a post. All this without knowing what was to come from 20x200 — a gorgeous print of that very image.

It's so direct. It's sort of pretty and sort of sad. But it seems naked, stolen, like that glance you probably shouldn't take into someone's bathroom when you're just passing through their house. Cinelli photographed a private space and a pretty public affirmation propped up there. Every product in the shot is turned away from the sign except for the Vicks VapoRub. The Vicks VapoRub is Important! And so are you.